MOTHER was founded in 2010 by Lela Becker e Tim Kaeding. With extensive denim background, they were determined to do it completely different. Famous for its irreverent disposition, cult model following and super-soft fabrics, the LA based boutique stands out for keeping an indie spirit while offering unique fits and washes that appeal to every woman. The brand evokes the memories and experiences of growing up in California in the 70s – it reflects the freedom to be unfiltered, brazen and above all amusing.
