Giorgio Armani in 1981 sensed the need to create less expensive collections so he opened the Emporio Armani brand with the famous eagle as logo and the Armani Jeans denim line. Elegance, measure, clean design, relaxing and sophisticated colors define the Armani style. Between the end of the 70s and the early 80s Giorgio Armani was one of the characters who most contributed to the success of Made in Italy and to make Milan the fashion capital it still is today.
