Sportmax is a contemporary brand, founded in the heart of Emilia in 1969, at the dawn of the ready-to-wear era. The garments are characterized by an avant-garde design. Love essential design, clean shapes and functionality. Sportmax has always combined with a tireless research on technologies and materials, defined by Vogue, as early as 1972, as “exceptional”. Since its debut on the Milan catwalks in 1976, Sportmax has been loved for its bold and innovative spirit and fresh, experimental style. In the new millennium, it remains faithful to its rich heritage, and is punctually ahead of trends thanks to constant research into cuts, colors, fabrics and technologies.
