The magic of the Etro brand was founded by travel suggestions and distant worlds that are found in the collections designed by Veronica and Kean Etro. A house that is based on a solid family history. We are at the end of the 60s, the suggestions of psychedelia and the Summer of Love are the esprit du temps, and Girolamo Etro Gimmo, avid traveler from solid training as an economist, begins the story of Etro. Right now, the collections testimony that language which will be stylized in the iconic home of the trademark, the paisley: decorative motif originated in Mesopotamia, which recalls the palm leaf to date and therefore the idea of the tree of life .