In the second half of the '80s, after importation by the Della Valle Group of jackets with 4 hooks supplied firefighters Americans, and the success of the Italian market, was born the brand Fay, a product line of quality clothing , it is noted that, for the technical treatment of fabrics, for the worship of the details, for extreme functionality, which are distinguished by excellence combining style and quality. Fay products are distinguished by their characteristic of being wearable everywhere: from the stadium to the office, from city to country, and today boasts a collection for men, women and children with models deemed "basic", already proposed with huge success , continually updated and new models always with an eye to practicality, under the sign of elegance informal.