The brand was founded in 1985 by an intuition of Bardelle Treaty, already creator of the brand as Outsider, Americanino, and Kinghino. His son Nicholas, in 2003, gives a turning style to the brand, starting with the choice of fabric, a precious selvedge denim. The initial characteristics of the brand were the seams, jewel buttons and labels colored pony match the color of the thread of the stitching and buttons. For the more demanding then, there is also the rag to polish the silver buttons and silk clutch bag, all accessories reserved the Limited edition of the collection, enhanced by the launch of the first cashmere jeans, made with yarns coming directly from Mongolia.
