Vivetta Ponti grew up in the Italian city of Assisi, moved to Florence to attend the Academy of Fine Arts, the creative honed her skills in Bologna and Milan where she continued her studies before falling in love with the fashion world. Deciding to strike out on her own in 2009, Vivetta debuted at White Milano before being selected by Giorgio Armani in Milan; later winning the Tao Award, becoming the first designer to participate in the Swarovski Collective project and to exhibit in Beijing as part of the Mercedes-Benz International Design Exchange Program. From romanticism to irony, Vivetta's multifaceted universe interweaves a series of themes, presenting Made in Italy craftsmanship. From the cuffs to the collars, hand and face details are embroidered throughout, forming an integral part of the brand's design DNA.
