Alberta Ferretti opens her first showroom in Milan in 1981 and three years later creates the Philosophy brand. In 1988, together with Massimo Ferretti, he founded the company Aeffe S.p.A., Philosophy became part of the group. In 2014 the creative direction passed from Alberta, who in the meantime created a brand with her own name, to Lorenzo Serafini, who graduated in Fashion Design in Milan at the Academy of Fine Arts and trained at other prestigious brands such as Roberto Cavalli and Dolce & Gabbana. The philosophy of the rigorously Made in Italy brand is represented by an elegant, sensual and refined woman. The cut of the clothes is never trivial, always sought after to highlight the femininity of the modern woman.